No appointments booked online, no runaround. Text or call and we'll get you in the chair.
No attitude, no rush. Just good conversation and a great cut.
Kids, first-timers, and regulars all get the same care.
Stop by anytime. We'll fit you in when we can.
What regulars are saying
“Super friendly. Great music. Fantastic attention to detail. Miguel set me up, nice.”
“Been here twice with Sergio and both times have had an amazing cut. Sergio amazes me with his attention to detail each time, I'll definitely be back. The shop has a pretty cool atmosphere, especially if you're a fan of LA sports.”
“Just outstanding. I wanted to support local. They were responsive, set up the appointment no problem. Once there, I walked in sweaty and agitated and he didn't balk, did everything perfectly. 50% tip, I'll be going back next time.”
“I went and got a haircut from Pete and, man, that may have been one of the best haircuts I've ever gotten. I had a couple negative experiences at other places around LA, and through a recommendation I heard of Pico Barbershop.”
“They take their time and do it right. I came out satisfied with my results, I look good. Price is excellent and a true barber experience. Thank you for making me look great for my photo shoot.”
“Danny at Pico Barbershop is the best. I tried lots of barbershops when I moved here and all felt low quality compared to this place. Highly recommend.”
“Good stuff. Danny G is solid on tapers and attention to detail, both haircut and beard. The other guys working there do a solid job as well.”
“Finally a real barbershop in LA/Santa Monica. Coming from Philly it's good to know there's a legit place out there for a cut. Definitely will be the go to spot.”
“I had a wonderful time. Thank you to Danny for his professionalism and the gentleness of his touch. A truly relaxing experience, plus a fantastic playlist. I'll definitely be back on my next trip.”
Photos of real cuts and the shop go here once they're ready to load in.
Pico Barber Shop is a traditional barbershop on Pico Blvd in Santa Monica, built around one idea: give men and boys a solid haircut in a shop that feels familiar the moment you walk in.
The barbers here specialize in men's and boys' cuts, so you're not getting a generalist, you're getting someone who does this every day. Text a photo of the style you want or just tell us what you're thinking when you sit down.
The names regulars ask for by name.
Right on Pico Blvd in Santa Monica.
Text or call. That's it, that's the booking system.
