I'm a kid who codes. I'm not running a studio with a rent bill, a team of designers, and a sales department to pay for. It's just me, building real sites for real small businesses, one at a time.
That's the whole secret, honestly. A normal agency has to charge normal agency prices because they have normal agency costs. I don't have those costs, so I don't have to charge those prices.
I still care about the same things a bigger studio cares about: a site that looks good, works on every phone, loads fast, and actually helps you get customers. You're not getting a worse site for less money. You're getting the same care, minus the markup that pays for someone else's office.